AI Visibility Report · Toothpaste

When AI is asked about toothpaste — who does it recommend?

We sent 26 real buying questions to ChatGPT and Google AI Overviews – the questions shoppers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

26real prompts
81providers named by AI
314AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best toothpaste?" – how AI answers on average.
Colgate
7.3%
2
Rank 2
Elmex
9.2%
1
Rank 1
Sensodyne
7.0%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
26real buyer prompts sent to AI
81providers named by AI
314individual AI brand mentions
24%of all recommendations go to just 3 providers
40%

Nearly half of all AI recommendations go to just 6 of 81 providers.

Elmex (9.2%) and Colgate (7.3%) dominate the answers – the remaining 81 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for toothpaste?

Share of all brand mentions across 26 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Elmex
9.2%
29AI mentions
2
Colgate
7.3%
23AI mentions
3
Sensodyne
7.0%
22AI mentions
4
Parodontax
5.7%
18AI mentions
5
Meridol
5.7%
18AI mentions
6
Blend-a-med
5.1%
16AI mentions
7
Lavera
3.8%
12AI mentions
8
Weleda
3.8%
12AI mentions
9
Oral-B
3.2%
10AI mentions
10
Eurodont
2.9%
9AI mentions
11
Dontodent
2.5%
8AI mentions
12
Prokudent
2.5%
8AI mentions
+
69 more tools
41.1%
129AI mentions
Share of Voice = a provider's share of all 314 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions shoppers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best toothpaste in 2026?
Elmex vs Colgate – which is better?
Best toothpaste for small businesses
What's a good alternative to Elmex?
Which toothpaste is GDPR-compliant and hosted in the EU?
Top toothpaste for enterprise teams
Most affordable toothpaste for startups
Which toothpaste has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

62%
Elmex
54%
Sensodyne
46%
Colgate
38%
Parodontax
35%
Blend-a-med
31%
Oral-B
31%
Meridol
31%
Weleda
27%
Lavera
23%
Dontodent
23%
Prokudent
23%
Eurodont
19%
Curaprox
19%
Alverde
15%
Dentalux
15%
Urtekram
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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