AI Visibility Report · Supplements

When AI is asked about supplements — who does it recommend?

We sent 26 real buying questions to ChatGPT and Google AI Overviews – the questions health-conscious consumers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

26real prompts
106providers named by AI
206AI mentions
2AI engines
Share of Voice · Top 3measured live
"What are the best supplements?" – how AI answers on average.
Sunday Natural
6.8%
2
Rank 2
Doppelherz
8.3%
1
Rank 1
Orthomol
5.3%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
26real buyer prompts sent to AI
106providers named by AI
206individual AI brand mentions
20%of all recommendations go to just 3 providers
32%

Nearly half of all AI recommendations go to just 6 of 106 providers.

Doppelherz (8.3%) and Sunday Natural (6.8%) dominate the answers – the remaining 106 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for supplements?

Share of all brand mentions across 26 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Doppelherz
8.3%
17AI mentions
2
Sunday Natural
6.8%
14AI mentions
3
Orthomol
5.3%
11AI mentions
4
Natural Elements
3.9%
8AI mentions
5
Pure Encapsulations
3.9%
8AI mentions
6
Mivolis
3.4%
7AI mentions
7
Biogena
2.9%
6AI mentions
8
Abtei
1.9%
4AI mentions
9
Ogaenics
1.9%
4AI mentions
10
AOK
1.5%
3AI mentions
11
FormMed
1.5%
3AI mentions
12
Verbraucherzentrale
1.5%
3AI mentions
+
94 more tools
57.3%
118AI mentions
Share of Voice = a provider's share of all 206 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions health-conscious consumers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best supplements in 2026?
Doppelherz vs Sunday Natural – which is better?
Best supplements for small businesses
What's a good alternative to Doppelherz?
Which supplements is GDPR-compliant and hosted in the EU?
Top supplements for enterprise teams
Most affordable supplements for startups
Which supplements has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

35%
Doppelherz
31%
Sunday Natural
27%
Natural Elements
23%
Orthomol
19%
Biogena
15%
Mivolis
12%
AOK
12%
nu3
12%
Pure Encapsulations
12%
Nature Love
8%
mybacs
8%
tetesept
8%
Naturtreu
8%
FormMed
8%
ESN
8%
Verbraucherzentrale
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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