AI Visibility Report · Skincare

When AI is asked about face cream — who does it recommend?

We sent 26 real buying questions to ChatGPT and Google AI Overviews – the questions skincare shoppers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

26real prompts
84providers named by AI
278AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best face cream?" – how AI answers on average.
Neutrogena
9.4%
2
Rank 2
La Roche-Posay
9.4%
1
Rank 1
CeraVe
6.8%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
26real buyer prompts sent to AI
84providers named by AI
278individual AI brand mentions
26%of all recommendations go to just 3 providers
41%

Nearly half of all AI recommendations go to just 6 of 84 providers.

La Roche-Posay (9.4%) and Neutrogena (9.4%) dominate the answers – the remaining 84 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for face cream?

Share of all brand mentions across 26 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
La Roche-Posay
9.4%
26AI mentions
2
Neutrogena
9.4%
26AI mentions
3
CeraVe
6.8%
19AI mentions
4
Eucerin
5.4%
15AI mentions
5
Nivea
5.4%
15AI mentions
6
Weleda
4.3%
12AI mentions
7
L'Oréal
4.3%
12AI mentions
8
Balea
2.9%
8AI mentions
9
Vichy
2.5%
7AI mentions
10
Lavera
2.5%
7AI mentions
11
Olay
2.5%
7AI mentions
12
Bioderma
1.4%
4AI mentions
+
72 more tools
43.2%
120AI mentions
Share of Voice = a provider's share of all 278 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions skincare shoppers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best face cream in 2026?
La Roche-Posay vs Neutrogena – which is better?
Best face cream for small businesses
What's a good alternative to La Roche-Posay?
Which face cream is GDPR-compliant and hosted in the EU?
Top face cream for enterprise teams
Most affordable face cream for startups
Which face cream has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

62%
La Roche-Posay
54%
Neutrogena
46%
CeraVe
42%
Nivea
38%
Eucerin
31%
Weleda
27%
L'Oréal
23%
Lavera
19%
Vichy
19%
Balea
15%
Kiehl's
15%
Avène
15%
Colibri Skincare
15%
Olay
15%
Nø Cosmetics
12%
Bioderma
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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