AI Visibility Report · Shampoo

When AI is asked about shampoo — who does it recommend?

We sent 26 real buying questions to ChatGPT and Google AI Overviews – the questions shoppers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

26real prompts
97providers named by AI
326AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best shampoo?" – how AI answers on average.
L'Oréal
4.9%
2
Rank 2
Kérastase
5.8%
1
Rank 1
Sante
4.3%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
26real buyer prompts sent to AI
97providers named by AI
326individual AI brand mentions
15%of all recommendations go to just 3 providers
27%

Nearly half of all AI recommendations go to just 6 of 97 providers.

Kérastase (5.8%) and L'Oréal (4.9%) dominate the answers – the remaining 97 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for shampoo?

Share of all brand mentions across 26 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Kérastase
5.8%
19AI mentions
2
L'Oréal
4.9%
16AI mentions
3
Sante
4.3%
14AI mentions
4
Sebamed
4.0%
13AI mentions
5
Balea
4.0%
13AI mentions
6
Lavera
3.7%
12AI mentions
7
Schwarzkopf
3.4%
11AI mentions
8
Nivea
3.1%
10AI mentions
9
Vichy
3.1%
10AI mentions
10
Alverde
3.1%
10AI mentions
11
Wella
2.8%
9AI mentions
12
Garnier
2.8%
9AI mentions
+
85 more tools
55.2%
180AI mentions
Share of Voice = a provider's share of all 326 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions shoppers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best shampoo in 2026?
Kérastase vs L'Oréal – which is better?
Best shampoo for small businesses
What's a good alternative to Kérastase?
Which shampoo is GDPR-compliant and hosted in the EU?
Top shampoo for enterprise teams
Most affordable shampoo for startups
Which shampoo has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

42%
Kérastase
42%
L'Oréal
38%
Sante
35%
Lavera
35%
Sebamed
31%
Alverde
27%
Nivea
27%
Balea
23%
Wella
23%
Redken
23%
Schwarzkopf
23%
Weleda
23%
Garnier
23%
Vichy
19%
Jean & Len
19%
Cien
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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