AI Visibility Report · Potato Chips

When AI is asked about potato chips — who does it recommend?

We sent 26 real buying questions to ChatGPT and Google AI Overviews – the questions snackers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

26real prompts
74providers named by AI
249AI mentions
2AI engines
Share of Voice · Top 3measured live
"What are the best potato chips?" – how AI answers on average.
Lay's
7.6%
2
Rank 2
funny-frisch
10.4%
1
Rank 1
Pringles
7.2%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
26real buyer prompts sent to AI
74providers named by AI
249individual AI brand mentions
25%of all recommendations go to just 3 providers
44%

Nearly half of all AI recommendations go to just 6 of 74 providers.

funny-frisch (10.4%) and Lay's (7.6%) dominate the answers – the remaining 74 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for potato chips?

Share of all brand mentions across 26 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
funny-frisch
10.4%
26AI mentions
2
Lay's
7.6%
19AI mentions
3
Pringles
7.2%
18AI mentions
4
Lorenz
6.8%
17AI mentions
5
Chio
6.4%
16AI mentions
6
Crunchips
5.6%
14AI mentions
7
Alnatura
3.2%
8AI mentions
8
Krosse Kerle
3.2%
8AI mentions
9
Sun Snacks
2.8%
7AI mentions
10
Dennree
2.8%
7AI mentions
11
Kettle Brand
2.4%
6AI mentions
12
Tyrrells
2.0%
5AI mentions
+
62 more tools
39.4%
98AI mentions
Share of Voice = a provider's share of all 249 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions snackers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best potato chips in 2026?
funny-frisch vs Lay's – which is better?
Best potato chips for small businesses
What's a good alternative to funny-frisch?
Which potato chips is GDPR-compliant and hosted in the EU?
Top potato chips for enterprise teams
Most affordable potato chips for startups
Which potato chips has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

54%
funny-frisch
42%
Chio
42%
Lorenz
42%
Pringles
38%
Lay's
31%
Crunchips
23%
Dennree
19%
Alnatura
19%
Krosse Kerle
19%
Heimatgut
15%
Tyrrells
15%
Pom-Bär
12%
Sun Snacks
12%
Layenberger
12%
Kelly's
12%
Kettle Brand
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

Get your free report No credit card · Results in minutes · GDPR-compliant, hosted in Germany