AI Visibility Report · Laundry Detergent

When AI is asked about laundry detergent — who does it recommend?

We sent 26 real buying questions to ChatGPT and Google AI Overviews – the questions households actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

26real prompts
58providers named by AI
350AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best laundry detergent?" – how AI answers on average.
Ariel
7.1%
2
Rank 2
Persil
15.7%
1
Rank 1
Denkmit
7.1%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
26real buyer prompts sent to AI
58providers named by AI
350individual AI brand mentions
30%of all recommendations go to just 3 providers
47%

Nearly half of all AI recommendations go to just 6 of 58 providers.

Persil (15.7%) and Ariel (7.1%) dominate the answers – the remaining 58 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for laundry detergent?

Share of all brand mentions across 26 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Persil
15.7%
55AI mentions
2
Ariel
7.1%
25AI mentions
3
Denkmit
7.1%
25AI mentions
4
Everdrop
6.6%
23AI mentions
5
Frosch
5.7%
20AI mentions
6
Sonett
5.1%
18AI mentions
7
Tandil
4.9%
17AI mentions
8
Domol
4.9%
17AI mentions
9
Ecover
4.6%
16AI mentions
10
Formil
4.0%
14AI mentions
11
Perwoll
3.4%
12AI mentions
12
Lenor
2.9%
10AI mentions
+
46 more tools
28.0%
98AI mentions
Share of Voice = a provider's share of all 350 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions households ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best laundry detergent in 2026?
Persil vs Ariel – which is better?
Best laundry detergent for small businesses
What's a good alternative to Persil?
Which laundry detergent is GDPR-compliant and hosted in the EU?
Top laundry detergent for enterprise teams
Most affordable laundry detergent for startups
Which laundry detergent has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

81%
Persil
54%
Ariel
54%
Denkmit
54%
Everdrop
38%
Sonett
38%
Formil
38%
Frosch
38%
Domol
35%
Tandil
27%
Ecover
23%
Lenor
23%
Perwoll
23%
Dalli
23%
Spee
19%
Gut & Günstig
19%
HAKA
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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