AI Visibility Report · HR & People Software

When AI is asked about HR software — who does it recommend?

We sent 84 real buying questions to ChatGPT and Google AI Overviews – the questions HR teams and founders actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

84real prompts
232providers named by AI
902AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best HR software?" – how AI answers on average.
Factorial
4.7%
2
Rank 2
Personio
9.3%
1
Rank 1
softgarden
3.3%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
84real buyer prompts sent to AI
232providers named by AI
902individual AI brand mentions
17%of all recommendations go to just 3 providers
26%

Nearly half of all AI recommendations go to just 6 of 232 providers.

Personio (9.3%) and Factorial (4.7%) dominate the answers – the remaining 232 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for HR software?

Share of all brand mentions across 84 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Personio
9.3%
84AI mentions
2
Factorial
4.7%
42AI mentions
3
softgarden
3.3%
30AI mentions
4
Recruitee
3.1%
28AI mentions
5
XING
3.0%
27AI mentions
6
Kenjo
2.5%
23AI mentions
7
Indeed
2.4%
22AI mentions
8
StepStone
2.3%
21AI mentions
9
Workday
2.2%
20AI mentions
10
DATEV
2.1%
19AI mentions
11
SAP
2.0%
18AI mentions
12
rexx systems
2.0%
18AI mentions
+
220 more tools
61.0%
550AI mentions
Share of Voice = a provider's share of all 902 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions HR teams and founders ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best HR software in 2026?
Personio vs Factorial – which is better?
Best HR software for small businesses
What's a good alternative to Personio?
Which HR software is GDPR-compliant and hosted in the EU?
Top HR software for enterprise teams
Most affordable HR software for startups
Which HR software has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

88%
CoachHub
coachhub.com
88%
softgarden
softgarden.com
88%
Workpath
workpath.com
75%
Papershift
papershift.com
75%
Kenjo
kenjo.io
75%
rexx systems
rexx-systems.com
75%
Personio
personio.de
75%
Workwise
workwise.io
62%
Zenjob
zenjob.com
62%
hokify
hokify.com
62%
Empion
empion.de
62%
Join
join.com
62%
Talention
talention.com
50%
HeavenHR
heavenhr.com
50%
HeyJobs
heyjobs.co
50%
eRecruiter
erecruiter.net
50%
Leapsome
leapsome.com
38%
Masterplan
masterplan.com
38%
Zavvy
zavvy.io
38%
Talentry
talentry.com
38%
Prescreen
prescreen.io
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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