AI Visibility Report · Frozen Pizza

When AI is asked about frozen pizza — who does it recommend?

We sent 28 real buying questions to ChatGPT and Google AI Overviews – the questions families actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

28real prompts
45providers named by AI
313AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best frozen pizza?" – how AI answers on average.
Wagner
20.1%
2
Rank 2
Dr. Oetker
23.3%
1
Rank 1
Gustavo Gusto
19.8%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
28real buyer prompts sent to AI
45providers named by AI
313individual AI brand mentions
63%of all recommendations go to just 3 providers
80%

Nearly half of all AI recommendations go to just 6 of 45 providers.

Dr. Oetker (23.3%) and Wagner (20.1%) dominate the answers – the remaining 45 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for frozen pizza?

Share of all brand mentions across 28 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Dr. Oetker
23.3%
73AI mentions
2
Wagner
20.1%
63AI mentions
3
Gustavo Gusto
19.8%
62AI mentions
4
Freda
10.2%
32AI mentions
5
Alnatura
3.5%
11AI mentions
6
Spar
2.9%
9AI mentions
7
Vemondo
1.9%
6AI mentions
8
Followfood
1.3%
4AI mentions
9
SWR
1.0%
3AI mentions
10
Barbaro
1.0%
3AI mentions
11
Take it Veggie
1.0%
3AI mentions
12
Trattoria Alfredo
1.0%
3AI mentions
+
33 more tools
13.1%
41AI mentions
Share of Voice = a provider's share of all 313 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions families ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best frozen pizza in 2026?
Dr. Oetker vs Wagner – which is better?
Best frozen pizza for small businesses
What's a good alternative to Dr. Oetker?
Which frozen pizza is GDPR-compliant and hosted in the EU?
Top frozen pizza for enterprise teams
Most affordable frozen pizza for startups
Which frozen pizza has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

93%
Dr. Oetker
89%
Gustavo Gusto
89%
Wagner
68%
Freda
25%
Spar
25%
Alnatura
11%
SWR
11%
Barbaro
11%
Take it Veggie
11%
Trattoria Alfredo
7%
T-Online
7%
Gault&Millau
7%
Followfood
7%
Giapizza
7%
Lycka
7%
Pizzi's & Cream
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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