AI Visibility Report · Email Marketing & Automation

When AI is asked about email marketing tools — who does it recommend?

We sent 28 real buying questions to ChatGPT and Google AI Overviews – the questions marketing teams actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

28real prompts
81providers named by AI
295AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best email marketing tool?" – how AI answers on average.
Mailchimp
6.1%
2
Rank 2
Brevo
9.2%
1
Rank 1
ActiveCampaign
5.4%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
28real buyer prompts sent to AI
81providers named by AI
295individual AI brand mentions
21%of all recommendations go to just 3 providers
34%

Nearly half of all AI recommendations go to just 6 of 81 providers.

Brevo (9.2%) and Mailchimp (6.1%) dominate the answers – the remaining 81 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for email marketing tools?

Share of all brand mentions across 28 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Brevo
9.2%
27AI mentions
2
Mailchimp
6.1%
18AI mentions
3
ActiveCampaign
5.4%
16AI mentions
4
CleverReach
4.7%
14AI mentions
5
HubSpot
4.7%
14AI mentions
6
rapidmail
4.4%
13AI mentions
7
Klaviyo
4.1%
12AI mentions
8
Shopify
3.1%
9AI mentions
9
MailerLite
2.7%
8AI mentions
10
Salesforce
2.7%
8AI mentions
11
GetResponse
2.4%
7AI mentions
12
Adobe
2.4%
7AI mentions
+
69 more tools
48.1%
142AI mentions
Share of Voice = a provider's share of all 295 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions marketing teams ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best email marketing tools in 2026?
Brevo vs Mailchimp – which is better?
Best email marketing tools for small businesses
What's a good alternative to Brevo?
Which email marketing tools is GDPR-compliant and hosted in the EU?
Top email marketing tools for enterprise teams
Most affordable email marketing tools for startups
Which email marketing tools has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

100%
rapidmail
rapidmail.de
100%
CleverReach
cleverreach.com
62%
trbo
trbo.com
50%
Remerge
remerge.io
50%
CleverPush
cleverpush.com
50%
mapp
mapp.com
25%
Inxmail
inxmail.de
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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