AI Visibility Report · E-Commerce Platforms

When AI is asked about e-commerce platforms — who does it recommend?

We sent 44 real buying questions to ChatGPT and Google AI Overviews – the questions online retailers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

44real prompts
135providers named by AI
558AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best e-commerce platform?" – how AI answers on average.
Shopware
7.9%
2
Rank 2
Shopify
9.3%
1
Rank 1
Adobe
5.7%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
44real buyer prompts sent to AI
135providers named by AI
558individual AI brand mentions
23%of all recommendations go to just 3 providers
36%

Nearly half of all AI recommendations go to just 6 of 135 providers.

Shopify (9.3%) and Shopware (7.9%) dominate the answers – the remaining 135 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for e-commerce platforms?

Share of all brand mentions across 44 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Shopify
9.3%
52AI mentions
2
Shopware
7.9%
44AI mentions
3
Adobe
5.7%
32AI mentions
4
SAP
5.2%
29AI mentions
5
WooCommerce
4.7%
26AI mentions
6
Xentral
3.4%
19AI mentions
7
commercetools
3.2%
18AI mentions
8
Salesforce
2.9%
16AI mentions
9
JTL
2.7%
15AI mentions
10
plentymarkets
2.7%
15AI mentions
11
Spryker
2.2%
12AI mentions
12
Odoo
2.0%
11AI mentions
+
123 more tools
48.2%
269AI mentions
Share of Voice = a provider's share of all 558 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions online retailers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best e-commerce platforms in 2026?
Shopify vs Shopware – which is better?
Best e-commerce platforms for small businesses
What's a good alternative to Shopify?
Which e-commerce platforms is GDPR-compliant and hosted in the EU?
Top e-commerce platforms for enterprise teams
Most affordable e-commerce platforms for startups
Which e-commerce platforms has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

100%
commercetools
commercetools.com
100%
plentymarkets
plentymarkets.com
88%
JTL-Software
jtl-software.de
88%
Billbee
billbee.io
75%
Shopware
shopware.com
75%
Spryker
spryker.com
50%
xentral
xentral.com
50%
Gambio
gambio.de
50%
Frontnow
frontnow.com
38%
ePages
epages.com
38%
Makaira
makaira.io
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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