AI Visibility Report · Dog Food

When AI is asked about dog food — who does it recommend?

We sent 28 real buying questions to ChatGPT and Google AI Overviews – the questions dog owners actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

28real prompts
100providers named by AI
334AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best dog food?" – how AI answers on average.
Josera
8.1%
2
Rank 2
Royal Canin
9.3%
1
Rank 1
Wolfsblut
5.7%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
28real buyer prompts sent to AI
100providers named by AI
334individual AI brand mentions
23%of all recommendations go to just 3 providers
36%

Nearly half of all AI recommendations go to just 6 of 100 providers.

Royal Canin (9.3%) and Josera (8.1%) dominate the answers – the remaining 100 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for dog food?

Share of all brand mentions across 28 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Royal Canin
9.3%
31AI mentions
2
Josera
8.1%
27AI mentions
3
Wolfsblut
5.7%
19AI mentions
4
Hill's
5.4%
18AI mentions
5
Terra Canis
4.2%
14AI mentions
6
Happy Dog
3.6%
12AI mentions
7
Orijen
3.0%
10AI mentions
8
Bosch
3.0%
10AI mentions
9
4Paws
2.7%
9AI mentions
10
Pedigree
2.4%
8AI mentions
11
Anifit
2.1%
7AI mentions
12
Purina
1.8%
6AI mentions
+
88 more tools
48.8%
163AI mentions
Share of Voice = a provider's share of all 334 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions dog owners ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best dog food in 2026?
Royal Canin vs Josera – which is better?
Best dog food for small businesses
What's a good alternative to Royal Canin?
Which dog food is GDPR-compliant and hosted in the EU?
Top dog food for enterprise teams
Most affordable dog food for startups
Which dog food has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

64%
Josera
50%
Royal Canin
43%
Hill's
43%
Wolfsblut
39%
Terra Canis
36%
Happy Dog
29%
Orijen
29%
Pedigree
29%
Bosch
21%
4Paws
18%
Anifit
18%
Rinti
14%
Fresco
14%
GranataPet
14%
RyDog
14%
Sunny Hills
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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