AI Visibility Report · Diapers

When AI is asked about diapers — who does it recommend?

We sent 28 real buying questions to ChatGPT and Google AI Overviews – the questions parents actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

28real prompts
58providers named by AI
305AI mentions
2AI engines
Share of Voice · Top 3measured live
"What are the best diapers?" – how AI answers on average.
Babylove
12.8%
2
Rank 2
Pampers
23.0%
1
Rank 1
Lillydoo
8.2%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
28real buyer prompts sent to AI
58providers named by AI
305individual AI brand mentions
44%of all recommendations go to just 3 providers
63%

Nearly half of all AI recommendations go to just 6 of 58 providers.

Pampers (23.0%) and Babylove (12.8%) dominate the answers – the remaining 58 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for diapers?

Share of all brand mentions across 28 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Pampers
23.0%
70AI mentions
2
Babylove
12.8%
39AI mentions
3
Lillydoo
8.2%
25AI mentions
4
Babydream
7.2%
22AI mentions
5
HiPP
6.9%
21AI mentions
6
Moltex
4.6%
14AI mentions
7
Huggies
4.6%
14AI mentions
8
Naty
4.3%
13AI mentions
9
Lupilu
3.0%
9AI mentions
10
Bambo Nature
3.0%
9AI mentions
11
Bambino Mio
1.3%
4AI mentions
12
Moomin Baby
1.3%
4AI mentions
+
46 more tools
20.0%
61AI mentions
Share of Voice = a provider's share of all 305 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions parents ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best diapers in 2026?
Pampers vs Babylove – which is better?
Best diapers for small businesses
What's a good alternative to Pampers?
Which diapers is GDPR-compliant and hosted in the EU?
Top diapers for enterprise teams
Most affordable diapers for startups
Which diapers has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

82%
Pampers
64%
Babylove
54%
Babydream
50%
Lillydoo
36%
HiPP
36%
Huggies
32%
Lupilu
32%
Moltex
29%
Naty
18%
Bambo Nature
14%
Moomin Baby
11%
Mamia
11%
Toujours
7%
Natracare
7%
Pura
7%
Splash About
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

Get your free report No credit card · Results in minutes · GDPR-compliant, hosted in Germany