AI Visibility Report · Deodorant

When AI is asked about deodorant — who does it recommend?

We sent 26 real buying questions to ChatGPT and Google AI Overviews – the questions shoppers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

26real prompts
82providers named by AI
387AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best deodorant?" – how AI answers on average.
Rexona
7.8%
2
Rank 2
Nivea
12.9%
1
Rank 1
Vichy
5.7%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
26real buyer prompts sent to AI
82providers named by AI
387individual AI brand mentions
26%of all recommendations go to just 3 providers
40%

Nearly half of all AI recommendations go to just 6 of 82 providers.

Nivea (12.9%) and Rexona (7.8%) dominate the answers – the remaining 82 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for deodorant?

Share of all brand mentions across 26 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Nivea
12.9%
50AI mentions
2
Rexona
7.8%
30AI mentions
3
Vichy
5.7%
22AI mentions
4
Dove
4.7%
18AI mentions
5
Weleda
4.4%
17AI mentions
6
Sebamed
4.4%
17AI mentions
7
Cien
3.6%
14AI mentions
8
Lavera
3.4%
13AI mentions
9
Greendoor
3.4%
13AI mentions
10
Balea
3.1%
12AI mentions
11
Perspirex
2.8%
11AI mentions
12
Alverde
2.6%
10AI mentions
+
70 more tools
41.3%
160AI mentions
Share of Voice = a provider's share of all 387 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions shoppers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best deodorant in 2026?
Nivea vs Rexona – which is better?
Best deodorant for small businesses
What's a good alternative to Nivea?
Which deodorant is GDPR-compliant and hosted in the EU?
Top deodorant for enterprise teams
Most affordable deodorant for startups
Which deodorant has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

81%
Nivea
54%
Rexona
50%
Vichy
38%
Sebamed
38%
Hidrofugal
35%
Dove
35%
Weleda
35%
Balea
35%
Cien
31%
Alverde
31%
Greendoor
31%
CD
27%
Lavera
27%
Perspirex
23%
Wild
23%
Seinz
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

Get your free report No credit card · Results in minutes · GDPR-compliant, hosted in Germany