AI Visibility Report · Cybersecurity

When AI is asked about security solutions — who does it recommend?

We sent 52 real buying questions to ChatGPT and Google AI Overviews – the questions IT and security teams actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

52real prompts
163providers named by AI
419AI mentions
2AI engines
Share of Voice · Top 3measured live
"Which security solution does AI recommend?" – how AI answers on average.
Sophos
3.6%
2
Rank 2
Proofpoint
3.8%
1
Rank 1
CrowdStrike
3.1%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
52real buyer prompts sent to AI
163providers named by AI
419individual AI brand mentions
10%of all recommendations go to just 3 providers
18%

Nearly half of all AI recommendations go to just 6 of 163 providers.

Proofpoint (3.8%) and Sophos (3.6%) dominate the answers – the remaining 163 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for security solutions?

Share of all brand mentions across 52 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Proofpoint
3.8%
16AI mentions
2
Sophos
3.6%
15AI mentions
3
CrowdStrike
3.1%
13AI mentions
4
Palo Alto Networks
2.6%
11AI mentions
5
SentinelOne
2.6%
11AI mentions
6
KnowBe4
2.1%
9AI mentions
7
Barracuda
2.1%
9AI mentions
8
Hornetsecurity
2.1%
9AI mentions
9
Cloudflare
2.1%
9AI mentions
10
Lakera
1.9%
8AI mentions
11
AWS
1.9%
8AI mentions
12
SoSafe
1.9%
8AI mentions
+
151 more tools
69.9%
293AI mentions
Share of Voice = a provider's share of all 419 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions IT and security teams ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best security solutions in 2026?
Proofpoint vs Sophos – which is better?
Best security solutions for small businesses
What's a good alternative to Proofpoint?
Which security solutions is GDPR-compliant and hosted in the EU?
Top security solutions for enterprise teams
Most affordable security solutions for startups
Which security solutions has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

100%
Lakera
lakera.ai
88%
SoSafe
sosafe-awareness.com
88%
Hornetsecurity
hornetsecurity.com
50%
DataGuard
dataguard.com
50%
Friendly Captcha
friendlycaptcha.com
50%
DriveLock
drivelock.com
50%
Perseus
perseus.de
38%
Build38
build38.com
38%
Myra Security
myrasecurity.com
25%
Exeon
exeon.com
25%
IT-Seal
it-seal.de
25%
Link11
link11.com
0%
sits Holding Germany GmbH
sits.com
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

Get your free report No credit card · Results in minutes · GDPR-compliant, hosted in Germany