AI Visibility Report · CRM & Sales Intelligence

When AI is asked about CRM systems — who does it recommend?

We sent 32 real buying questions to ChatGPT and Google AI Overviews – the questions sales and marketing teams actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

32real prompts
91providers named by AI
317AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best CRM system?" – how AI answers on average.
Salesforce
11.0%
2
Rank 2
HubSpot
12.6%
1
Rank 1
Pipedrive
8.5%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
32real buyer prompts sent to AI
91providers named by AI
317individual AI brand mentions
32%of all recommendations go to just 3 providers
44%

Nearly half of all AI recommendations go to just 6 of 91 providers.

HubSpot (12.6%) and Salesforce (11.0%) dominate the answers – the remaining 91 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for CRM systems?

Share of all brand mentions across 32 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
HubSpot
12.6%
40AI mentions
2
Salesforce
11.0%
35AI mentions
3
Pipedrive
8.5%
27AI mentions
4
Zoho
5.4%
17AI mentions
5
Dealfront
4.1%
13AI mentions
6
CentralStationCRM
2.8%
9AI mentions
7
Apollo
1.9%
6AI mentions
8
monday.com
1.9%
6AI mentions
9
SAP
1.9%
6AI mentions
10
ZoomInfo
1.6%
5AI mentions
11
Creatio
1.6%
5AI mentions
12
Salesviewer
1.6%
5AI mentions
+
79 more tools
45.1%
143AI mentions
Share of Voice = a provider's share of all 317 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions sales and marketing teams ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best CRM systems in 2026?
HubSpot vs Salesforce – which is better?
Best CRM systems for small businesses
What's a good alternative to HubSpot?
Which CRM systems is GDPR-compliant and hosted in the EU?
Top CRM systems for enterprise teams
Most affordable CRM systems for startups
Which CRM systems has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

75%
Dealfront
dealfront.com
62%
CentralStationCRM
centralstationcrm.de
62%
Salesviewer
salesviewer.com
62%
CAS Software
cas.de
50%
snapADDY
snapaddy.com
38%
Samdock
samdock.com
38%
TecArt
tecart.de
25%
BSI Software
bsi-software.com
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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