AI Visibility Report · Coffee

When AI is asked about coffee — who does it recommend?

We sent 24 real buying questions to ChatGPT and Google AI Overviews – the questions coffee lovers actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

24real prompts
108providers named by AI
301AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best coffee?" – how AI answers on average.
Tchibo
9.0%
2
Rank 2
Lavazza
9.3%
1
Rank 1
Melitta
7.3%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
24real buyer prompts sent to AI
108providers named by AI
301individual AI brand mentions
26%of all recommendations go to just 3 providers
37%

Nearly half of all AI recommendations go to just 6 of 108 providers.

Lavazza (9.3%) and Tchibo (9.0%) dominate the answers – the remaining 108 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for coffee?

Share of all brand mentions across 24 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Lavazza
9.3%
28AI mentions
2
Tchibo
9.0%
27AI mentions
3
Melitta
7.3%
22AI mentions
4
Dallmayr
5.3%
16AI mentions
5
Jacobs
3.7%
11AI mentions
6
Segafredo
2.3%
7AI mentions
7
Gorilla
2.3%
7AI mentions
8
Mövenpick
2.0%
6AI mentions
9
illy
2.0%
6AI mentions
10
Bellarom
2.0%
6AI mentions
11
Nespresso
2.0%
6AI mentions
12
GEPA
2.0%
6AI mentions
+
96 more tools
50.8%
153AI mentions
Share of Voice = a provider's share of all 301 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions coffee lovers ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best coffee in 2026?
Lavazza vs Tchibo – which is better?
Best coffee for small businesses
What's a good alternative to Lavazza?
Which coffee is GDPR-compliant and hosted in the EU?
Top coffee for enterprise teams
Most affordable coffee for startups
Which coffee has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

71%
Tchibo
71%
Lavazza
58%
Melitta
33%
Dallmayr
33%
Jacobs
25%
Segafredo
25%
Gorilla
25%
illy
21%
Mövenpick
17%
Lebensbaum
12%
Caffé Molinari
12%
Kimbo
12%
Bellarom
12%
Nescafé
12%
GEPA
12%
Mount Hagen
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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