AI Visibility Report · CMS & Digital Experience

When AI is asked about CMS platforms — who does it recommend?

We sent 24 real buying questions to ChatGPT and Google AI Overviews – the questions digital and content teams actually ask. Then we counted which providers get named, and how often. The result is a ranking built from real AI answers, not opinion.

24real prompts
92providers named by AI
288AI mentions
2AI engines
Share of Voice · Top 3measured live
"What is the best (headless) CMS?" – how AI answers on average.
Adobe
5.6%
2
Rank 2
Contentful
6.6%
1
Rank 1
Storyblok
4.5%
3
Rank 3
BuzzView tracks 8+ AI engines · this report: ChatGPT + Google AI Overviews ChatGPT Google AI Overviews Gemini Perplexity Claude
24real buyer prompts sent to AI
92providers named by AI
288individual AI brand mentions
17%of all recommendations go to just 3 providers
28%

Nearly half of all AI recommendations go to just 6 of 92 providers.

Contentful (6.6%) and Adobe (5.6%) dominate the answers – the remaining 92 named providers split what's left. If you're not here, you simply don't exist to AI users. That's exactly the gap BuzzView makes visible.

The Ranking

Who does AI recommend for CMS platforms?

Share of all brand mentions across 24 prompts (Share of Voice). The longer the bar, the more often AI names the provider – across every question tested.

1
Contentful
6.6%
19AI mentions
2
Adobe
5.6%
16AI mentions
3
Storyblok
4.5%
13AI mentions
4
SAP
4.2%
12AI mentions
5
Salesforce
3.8%
11AI mentions
6
Sitecore
3.8%
11AI mentions
7
Sanity
3.1%
9AI mentions
8
CoreMedia
3.1%
9AI mentions
9
Frontify
2.8%
8AI mentions
10
Pimcore
2.8%
8AI mentions
11
Bynder
2.4%
7AI mentions
12
Strapi
2.4%
7AI mentions
+
80 more tools
54.9%
158AI mentions
Share of Voice = a provider's share of all 288 brand mentions. Measured across real prompts to ChatGPT and Google AI Overviews.
The Data Basis

Real questions digital and content teams ask AI

No wishful thinking: the ranking comes from exactly these prompt types – best-of questions, comparisons, alternatives and use cases.

What is the best CMS platforms in 2026?
Contentful vs Adobe – which is better?
Best CMS platforms for small businesses
What's a good alternative to Contentful?
Which CMS platforms is GDPR-compliant and hosted in the EU?
Top CMS platforms for enterprise teams
Most affordable CMS platforms for startups
Which CMS platforms has the best integrations?
Individual Visibility

AI visibility of the tested providers

Visibility score = share of prompts where the provider appears in the AI answer at all. 100% means: present for every relevant question.

100%
Frontify
frontify.com
88%
Pimcore
pimcore.com
88%
Contentful
contentful.com
88%
Storyblok
storyblok.com
88%
Magnolia
magnolia-cms.com
50%
CoreMedia
coremedia.com
How it works

From question to comparison – in 3 steps

1

Define prompts

We set the real search and buying questions of your industry – exactly how your customers actually ask AI.

2

BuzzView measures

Every prompt runs against all major AI models. We count mentions, position, sentiment and the cited sources.

3

Compare & report

You see your ranking, your share of voice and exactly the prompts where competitors win – and you don't.

How visible is your brand in AI?

Run your own industry comparison and see in minutes whether ChatGPT & co. recommend you – or your competitors.

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